Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving a website to be more visible in search results. Google analyzes hundreds of variables to determine which sites are relevant to a particular search. The information is then combined to produce search results. The top-ranked websites are determined by an algorithm by evaluating relevancy, prominence and link populatility. Optimizing the digital footprint of a website can increase its relevance, prominence and link popularity and lead to higher search results.
Search Engine Optimization aims to increase the traffic to websites through organic results from search. SEO’s goal is to get on the first page of Google’s search results. To get there, you must to know your audience. Search engines are the most popular method to find online content. It is crucial to implement a well-constructed SEO strategy to increase the amount of traffic to your website. Search engines aren’t all created equal. To increase your site’s rank in organic results, you should first understand your target audience.
Local SEO focuses on geographical components of searches and aims to improve visibility and organic traffic for local businesses. Local SEO improves local website visibility and also increases foot traffic to brick and mortar businesses. It is simpler to rank highly for local searches since the competition is less than for keywords with online purchase intent. Additionally local SEO is free. Nearly 30% of Google searches go to the first result and so being on the first page of search results can have a significant impact on your bottom line.