Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving a website to be more prominent in search results. Google analyzes hundreds of variables in order to determine the websites that are relevant to a specific search. The information is then compiled to form search results. The algorithm that considers relevancy as well as prominence and link populatility determines which websites rank highest. By optimizing a website’s digital footprint, it can influence its relevancy, prominence and link populatility, and will result in higher rankings in results in search results.
Search Engine Optimization is a strategy to increase website traffic through organic results from search. SEO’s goal is to get on the first page of Google’s results. To do this, you must understand your audience. Since search engines are the most popular method of finding online content It is essential to have a well-constructed SEO strategy in place to increase the number of visitors to your site. However, not all search engines are created equal. You must be aware of the requirements of your intended audience and apply the strategies above to improve your site’s ranking in organic results of search engines.
Local SEO focuses only on the geographic aspects of search queries. It aims at increasing visibility and organic traffic to local businesses. Local SEO increases website visibility and foot traffic to brick-and mortar businesses. Because there is less competition for the keywords with online purchasing intent it is simpler to rank high for local searches. Local SEO is also completely free. Nearly 30% Google searches end up on the first page of results, so landing on the first page can have significant impact on your bottom line.