Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more prominent in search results. Google analyzes hundreds of variables to determine which websites are relevant to a particular search. This information is then combined to produce results from searches. Top-ranking sites are determined by an algorithm based on relevancy, prominence and link populatility. Optimizing the digital footprint of a website can boost its prominence, relevancy and link populatility. This can lead to higher search results.
Search Engine Optimization seeks to boost web traffic by using organic results of searches. SEO’s goal is to rank on the first page of Google’s search results. To be successful, you must to know your audience. Because search engines are the most used method of finding online content It is essential to have a well-constructed SEO strategy in place to increase the amount of traffic that your website receives. However there are many different search engines and not all are created equal. You must be aware of the requirements of your intended audience and use the techniques above to increase your website’s position in organic search results.
Local SEO focuses on the geographical components of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO enhances local site visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for keywords that have intention to buy online, it is easier to rank highly for local searches. Additionally, local SEO is free. About 30% of Google searches are directed to the first page which means that being on the first page of search results can have a major impact on your bottom line.