Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more visible in search results. Google considers hundreds of factors in order to determine the websites that are relevant to a specific search. The information is then combined to produce results for searches. The algorithm that considers relevancy and prominence as well as link populatility determines which websites have the highest rankings. By enhancing a website’s digital footprint, it can influence its relevance, prominence, and link populatility, and will result in higher rankings in results in search results.
The objective of SEO Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. SEO’s goal is to rank on the first page of Google’s results for search. To do this, you need to know your target audience. Since search engines are the most popular method of finding online content, it is crucial to have a sound SEO strategy in place to increase the amount of traffic that your website receives. Search engines are not all created equal. To increase your site’s rank in organic search results, you must first know your audience.
Local SEO focuses on the geographical components of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO enhances local site visibility and also increases the number of people who visit brick and mortar businesses. It is easier to rank high for local searches because competition is lower than it is for keywords with online purchasing intent. Additionally local SEO is free. About 30 percent of Google searches are directed to the first page, so landing on the first page of search results can have a major impact on your bottom line.