Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more prominent in search results. Google analyzes hundreds of variables in order to determine which websites are relevant to a particular search. The information is then compiled to produce search results. The top-ranked sites are determined by an algorithm based on relevancy, prominence and link populatility. By optimizing a website’s digital footprint, it could influence its relevance, prominence, and link popularity, and result in better results in search results.
Search Engine Optimization is a strategy to increase the traffic to websites through organic results from search. SEO’s aim is to be on the first page of Google’s results. To achieve this, you need to know your audience. Search engines are the most used method to locate online content. It is essential to have a sound SEO strategy to increase the amount of traffic to your website. However, not all search engines are created equal. You should understand the needs of your targeted audience and use the techniques above to increase your website’s position in organic search results.
Local SEO focuses on the geographic aspects of search results and aims to improve visibility and organic traffic for local businesses. Local SEO increases local website visibility and boosts the number of people who visit brick and mortar businesses. Because there is less competition for keywords that have intention to buy online it is simpler to rank high in local searches. Furthermore local SEO is completely free. Nearly 30% Google searches land on the first result page and so being on the first page could have a significant impact on your bottom line.