Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing websites to make them more prominent in search results. Google examines hundreds of factors to determine which sites are relevant to a specific search. The information is then compiled to create search results. The top-ranked sites are determined by the algorithm in relation to relevancy, importance and link populatility. Optimizing the digital footprint of a site can increase its prominence, relevancy and link popularity and increase the number of search results.
The objective of Search Engine Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. SEO’s aim is to be on the first page of Google’s results. To get there, you must to understand your target audience. Because search engines are the most used method of finding content online and content, it is vital to have a solid SEO strategy in place to boost the number of visitors to your site. However it is true that not all search engines are created equal. To increase your site’s rank in organic results, you must first be aware of your audience.
Local SEO focuses on the geo-related aspects of searches and aims to improve visibility and organic traffic for local businesses. Local SEO enhances local site visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for the keywords with online purchasing intent, it is easier to rank high in local searches. Local SEO is also completely free. About 30% of Google searches are directed to the first result which means that being on the first page of results can have a significant impact on your bottom line.