Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving websites to make them more prominent in search results. Google evaluates hundreds of different factors to determine which websites are relevant to a specific search. The information is then combined to create search results. The top-ranked websites are determined by the algorithm based on relevancy, prominence and link populatility. Optimizing the digital footprint of a website can increase its relevance, prominence, and link populatility and increase the number of search results.
Search Engine Optimization aims to increase web traffic by using organic results from search. SEO’s goal is to get on the first page of Google’s results. To achieve this, you need to understand your target audience. Because search engines are the most popular method of finding content online It is essential to have a well-constructed SEO strategy in place to increase the amount of traffic that your website receives. Search engines aren’t all created equal. To improve your site’s ranking in organic results, you should first understand your target audience.
Local SEO concentrates on the geographical components of searches and aims to improve visibility and organic traffic for local businesses. Local SEO enhances local site visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for keywords with intent to purchase online it is much easier to rank high for local searches. Additionally local SEO is completely free. Nearly 30% Google results are on the first page of results which means that landing on the first page can have significant impact on your bottom line.